Pop the TV on and keep a lookout – we’ve refreshed our ad ready for another 10 weeks on air!
Showing alongside prime time big ticket programmes like X Factor on premium channels, it’s going to be completely unmissable. We’re expecting 4.7million impacts per week and 63% of our target audience will see it 5 times. But what does that mean for you?
Most of all, everyone’s going to be talking about (and thinking about) Pukka. We’re hoping our 10-week slot will help us drive footfall and boost sales by putting pie on your customers’ minds. And it’s happened before; last year our TV ad helped us get a whopping 1 million households tucking into Pukka.
Watch out for the ad over the next few weeks, and to see more of what we’re doing to promote the nation’s favourite pie follow along on Facebook and Twitter.